Branding concept for a Victorian-themed book and coffee shop with supporting materials and website color palette along with a suggested menu. 

Website Color Palette 

Magic Beans Book Shoppe and Cafe Branding Concept:
We wanted a rich, homey feel, while also feeling like this corner of the world allowed an escape to far off fantasy lands. Utilizing a rich color palette and magical imagery to make guests feel like they were stepping into a whole different world.

It was important to have a simple but elegant logo that conveyed whimsy as well. Interiors reminiscent of a victorian book shop with the addition of a cozy cafe help guests feel as though they have stepped back in time to a location from one of the many books on our shelves.

Avid readers and explorers alike are welcome and encouraged to expand their minds and adventures in our shop, all without ever having to set foot on a plane (or time machine for that matter).