Color Palette for Website Design 

Polaris Expeditions is a rugged travel company that caters to the adventurous, wild souls, and anyone who is searching for something beyond their average everyday.

Their travel locations focus primarily on wilderness and rougher terrains. Mountainous paths and forging new paths is their signature.

We wanted a bold earthy color palette with impactful imagery that focuses on putting the viewer in the adventurous headspace needed to explore this untamed earth.  Simple and striking fonts combined with poignant travel landscapes helps invoke wanderlust and connection to that part of our souls that are never fully tamed